MSU sociologist receives $15,000 to study fandom in womenâs soccer
Contact: Sarah Nicholas

STARKVILLE, Miss.âFor her ground-breaking research on gender inequality in sports, Mississippi ßŮÁ¨´ŤĂ˝ Assistant Professor of Sociology Rachel Allison is receiving a $15,000 scholarship from the FĂŠdĂŠration Internationale de Football Association to study the atmosphere and community of womenâs soccer fans.
Traveling to France this summer, Allison said the FIFA scholarship provides a âonce in a lifetimeâ opportunity to attend the Womenâs World Cup and âexperience fandom as it is expressed in this setting.â
Allison said the experience will enable her to connect with fans around the world, resulting in a comparative study of fandom that will âmake a major contribution to our knowledge about fandom in womenâs sport.â
âDr. Allison has established herself as a leading international researcher on womenâs participation in soccer,â said Adele Crudden, professor and interim head of MSUâs Department of Sociology. âThis scholarship provides her an opportunity to extend her research into fan identities and communities associated with womenâs soccer, particularly the Womenâs World Cup.â
Crudden said the FIFA scholarship will allow Allisonâs research to move âbeyond traditional fan groups and recognize the important role of women as athletes and as fans.â
FIFA research scholarships are granted to university scientists to encourage academic research in football â known as âsoccerâ to Americans. Granted by the International Centre for Sports Studies (CIES) in Neuchâtel, a committee composed of academic specialists in their field manages the evaluation and presentation of scholarships.
An MSU faculty member since 2014, the Walcott, Iowa, native said this scholarship allows her to piggyback on a previous research project â her 2018 Rutgers University Press book, âKicking Center: Gender and the Selling of Womenâs Professional Soccer,â which explores how U.S. womenâs pro soccer has been marketed, and to whom.
âThe next questions for me are about how fandom of womenâs soccer develops in multiple countries, how it is developed and expressed for a sport mega-event like the Womenâs World Cup, and whether interest in the Womenâs World Cup also translates into fandom of more local and regional womenâs teams,â Allison said. âI also am going to compare how fandom is expressed attending games versus in online and social media settings.â
Allison said a study like this is possible through outside support, and she is grateful to FIFA and the International Centre for Sports Studies for ârecognizing the value of this project as this exciting event draws closer.â
Allison received her masterâs and doctoral degrees in sociology from the University of Illinois at Chicago in 2009 and 2014, respectively. She received her bachelorâs degree in sociology and French in 2007 from Grinnell College in Iowa.
Her research focuses on gender and intersectionality across societal institutions characterized by womenâs increased representation, including education, medicine and sports.
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